Privacy Policy

Who we are

Murphy & Me (The Dog Edit) is a dog-friendly location guide covering the Midlands, run by Greg and Candice — and Murphy the Cavapoo, obviously.

If you have any questions about how we handle your data, email us at hello@murphyandme.co.uk.

What data we collect

We only collect data you choose to give us, plus basic analytics on how people use the site.

• Newsletter signup — your email address, collected when you subscribe to The Murphy Memo.
• Submit a listing — your name, email, dog's name, location details and any photos you upload.
• Analytics — anonymous usage data via Google Analytics (pages visited, time on site, device type). No personal details.

We don't collect payment details, we don't run ads, and we don't sell your data. Ever.

Why we collect it

• Email addresses — to send you The Murphy Memo newsletter. That's it.
• Submission details — to review and potentially publish your listing on the site, and to contact you if we have questions about it.
• Analytics — to understand how people use the site so we can make it better.

Who we share it with

We use a small number of trusted third-party services to run the site:

• Kit (ConvertKit) — manages our newsletter list and sends emails. Their privacy policy →
• Airtable — stores listing submissions securely. Their privacy policy →
• ZeptoMail — sends transactional emails (submission confirmations). Their privacy policy →
• Google Analytics — anonymous site analytics. Their privacy policy →
• Google Search Console & Bing Webmaster Tools — anonymous search performance data. Microsoft privacy policy →
• Cloudinary — stores listing photos. Their privacy policy →
• Microsoft Clarity — anonymous heatmaps and session recordings to help us understand how people use the site. No personal data is captured. Microsoft privacy policy →

We don't share your data with anyone else.

How long we keep it

• Newsletter subscribers — until you unsubscribe. Every email has an unsubscribe link.
• Submission details — kept as long as the listing is live on the site. If a listing is removed, associated personal data is deleted within 30 days.
• Analytics data — retained by Google Analytics for 14 months by default.

Your rights

Under GDPR you have the right to:

• See what personal data we hold about you
• Ask us to correct inaccurate data
• Ask us to delete your data
• Unsubscribe from our newsletter at any time
• Object to how we use your data

Cookies

We use cookies for Google Analytics only. These are anonymous and help us understand how people use the site. No tracking cookies, no advertising cookies.

We also use cookies to remember your preferences on this site — for example, whether you've already seen our newsletter offer. These contain no personal data.

You can disable cookies in your browser settings at any time without affecting your ability to use the site.

Changes to this policy

If we make any significant changes to how we handle your data, we'll update this page and note the date below. We won't email you about minor updates.